Microsoft Intelligent Manufacturing Award 2021 - plus10 and Haselmeier among winners
Great success at the Microsoft Intelligent Manufacturing Award 2021
Felix Georg Müller
February 24, 2022
plus10 and Haselmeier™ A medmix Brand are the winners of the "Innovate!" category
In the final of the Microsoft Intelligent Manufacturing Award 2021, which is organized by Microsoft and the management consultancy Roland Berger, Felix Georg Müller (CEO and CO-Founder of plus10) convinced the jury on January 25, 2022 with his pitch on the implemented use case in cooperation with Haselmeier. With the topic "AI-based software: process optimization in the assembly of medical devices" plus10 and Haselmeier could assert themselves as winners of the category "Innovate!". The award is being presented for the third time this year.
The industry advisory board of the Microsoft Intelligent Manufacturing Award 2021 selected plus10 with its unique technology to present the use case developed in collaboration with Haselmeier in the finals on the big pitch day (January 25). This involved the implementation of plus10 software tools on an automated assembly line for injection syringes to increase productivity in GMP-compliant production. At the press conference on February 24, plus10 and Haselmeier™ A medmix Brand were presented as winners of the "Innovate!" category and were able to present their use case in another short pitch to selected journalists.
AI-based software - process optimization in the assembly of medical devices
Medical products, such as self-injection syringes, are manufactured on fast, highly automated assembly lines. Process optimization is a complex undertaking in which AI-based software helps identify the most effective measures. By using the plus10 tools, significant performance improvements can be achieved. The GMP-compliant software tool Shannon® identifies technical issues on the line and their root causes in real time and recommends an appropriate solution to resolve the problem in that specific situation. In a collaboration between Haselmeier and plus10, the assembly line was analyzed to identify the causes of technical availability and performance losses. Although the initial Overall Equipment Effectiveness (OEE) was already relatively high (70–80%), Shannon successfully uncovered productivity potential of plus 10%.
plus10-Shannon: A self-learning, GMP-compliant optimization control loop for production facilities from Haselmeier™, a medmix brand
Microsoft and Roland Berger honor innovative ideas and digital solutions
The Microsoft Intelligent Manufacturing Award recognizes companies in the manufacturing industry that are actively helping to drive the transformation to Industry 4.0. In addition to plus10, the finalists included companies such as the BMW Group, Dürr Systems AG, Wienerberger AG and SAS, as well as Bosch Global Software Technologies. The winners receive exclusive access to one of the top expert networks for Industry 4.0, the MIMA Champion Circle.
As part of the UPSHIFT network, ten companies are combining their technologies into a cleanroom-compatible end-to-end solution for medical technology, which was unveiled for the first time as a joint demonstrator at Fakuma 2026. Within this solution, plus10 uses its self-learning AI software, Hopper, to ensure GMP-compliant process stability in real time.
The Recommender Hopper parameter from plus10 is fully integrated into the ARBURG GESTICA control system: It detects the risk of scrap in real time and recommends appropriate parameter adjustments within validated process windows—resulting in up to 20% less scrap. Demonstrated live at TechXellence 2026 in Rocky Hill (USA); the next TechXellence event will take place on November 11 and 12 in Irvine, California, again featuring a presentation and live demo.
At Fakuma 2026, ARBURG will introduce the Hopper AI tool from plus10, which is integrated into the Gestica control system: The self-learning software analyzes quality-relevant process data in real time and automatically suggests appropriate parameter adjustments to the machine operator to prevent scrap from occurring in the first place. On display at ARBURG in Hall A3, Booth A3-3101.
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